WHAT I DO

WHAT I DO

IN-HOUSE CONTRACTING

I integrate with your team and transform your output.

Consider me your very own agency lead—working from within your team.

For the past 10 years, I’ve embedded with creative and marketing teams, working hand-in-hand with leads across departments, to create campaigns, series, and business as usual assets—strategizing, writing, and editing across channels. Specialties include beauty, food, wellness, and tech.

A few areas of expertise

Have a different need? Chances are, I’ve done it. Get in touch.

  • Unlike many agencies, I understand them because I also use them.

  • Video, social, print. Cohesive, clever, memorable.

  • Increased open rates, click-through rates, and enjoyment? Check, check, and check.

  • There’s no brief I can’t deliver on.

  • I’m a natural leader who plays well with others. Tendency to tease out team members’ A-games, included.

  • If it’s not right, it doesn’t go out on my watch.

  • I have a wide network and a deep understanding of what resonates.

  • I just get it (and can’t help it). It’s the magazine editor in me.

COPYWRITING
& EDITING

You give me the assignment, I write it—very, very well.

Informative, entertaining, strategic. I rose through the ranks of the magazine industry with my uncanny ability to package material and to make long and short copy sing. Now I bring that experience to your brand.

When you hire me, you don’t get just a copywriter; you get a copywriter who’s an experienced editor, editorial director, and producer. Translation: My copy is ready to go.

A few areas of expertise

Have a different need? Chances are, I’ve done it. Get in touch.

  • Marketing emails, websites, brand stories, press releases, social content, etc, etc, etc.

  • From founders’ notes to newsletters to, yes, actual whole books.

  • At the macro and micro level.

  • The best printed material should feel like it’s part of an actual magazine. Lucky for you, I happen to be very good at those.

  • Been there, done that, love that… will ensure idealogical alignment first.

  • I didn’t run Us Weekly’s Wellness vertical and plenty of other digital-first content without learning a thing or two in that department.

  • Yes, your site’s copy could connect with your audience better. Don’t worry, I’ll show you how.